New era in the reduction of transfer fees
Rodri Baster, founder and director of football as Promoesport (a football agency with more than 350 representatives), analyses the impact of the coronavirus on football for MARCA
The cost of transfer fees has been rising and falling cyclically during the modern era of football.
Up until now, we were experiencing the most turbulent period. Since 2013, 10 transfers have been in excess of 100 million euros, with six of those coming in LaLiga Santander. The one that tops the lot was Neymar's 222 million euro move from Barcelona to Paris Saint-Germain.
Now, though, the coronavirus crisis will slow down the escalation of transfer fees. We are entering a new scenario. I think that, with a few exceptions, the top clubs will have to sign players from the top teams of slightly smaller leagues again.
At Promoesport, we are the agency that represents the most players in LaLiga Santander and the fifth most worldwide. Since we started, we have done more than 2,000 deals in all kind of markets, and our experience shows us that, in spite of the difficulties that football is going through, as happened with the financial crash in 2008, there is always a market.
Another very different thing is to stop transfers that cost more than 100 million euros. Economically and socially, they will be very difficult to defend in this next transfer window.
The market will be regulated at all levels. Clearly buying clubs will no longer be able to pay the amounts they have been doing. So, we could experience a reduction in transfer fees of around 20 to 30 per cent. And generally, the big clubs will focus on players from medium sized clubs, with the medium ones opting to focus on players from the small clubs.
In this scenario, those who will suffer most will be the selling clubs. Whether they need to sell to survive or because their business model is to sell to keep growing, those clubs know they are going to have to sell for a fee lower than what they previously would have.
Healthy clubs, on the other hand, could slow down some transfers until the market normalises at pre-coronavirus prices.
Read directly in MARCA.
